Radio Advertising Results with iHeartMedia

iHeartMedia’s Fresno radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Budweiser Nationals Tractor Pulls

Situation:
Local Beer Distributor Sequoia Beverage and Maxxkakl Motor Sports, was not having success generating high event ticket sales and event beer sales with previous radio partner of 10 years.

Objective:
Increase attendance at Budweiser Nationals Tractor Pulls

Campaign:
The iHeart Promotions Team put together a marketing plan for this event utilizing 102.7 the Wolf and PowerTalk 96.7 FM/1400 AM, that included a radio schedule, ticket giveaways, and interview with the promoter at the World Ag Expo prior to event (on Power Talk), and onsite ticket giveaways.

Results:
The event had attendance of over 5,000 (most ever in 10 year history of the event), and beer sales doubled over previous year.

City of Fresno, Department of Public Utilities

I want to thank you and Cassie for your total commitment to the City’s Fall 2013 campaign for the Used Oil and Filter Recycling Program. Working with you, Cassie, and La Preciosa staff on this campaign proved to be a great, successful partnership. Our fall campaign with La Preciosa was a total success, especially with the endorsement component. The personality endorsement component adds flavor to the message as local residents connect with the radio station’s familiar voice.

– Phyllis Overstreet, City of Fresno, Department of Public Utilities

Tulare County Fair Swap Meet

Situation:
Tulare County Fairgrounds had recently taken over the Wednesday Swap Meet, they wanted to reach the Hispanic Market

Objective:
Increase the number of vendors and increase attendance

Campaign:
Ran a 2 week schedule on La Preciosa

Results:
After the first 3 days of the on-air schedule, the Fair Manager called and said she had “more new vendors than she ever dreamed of”. Attendance was more than she could handle, with people lined up around the block to get in!

Gold Leaf Real Estate

I use La Preciosa as my primary source for generating leads for my Real Estate business. The response is fast, the moment that the spot runs, the same moment that my phone rings with a warm lead. Hispanic families with a high level of family values, hard-working people that live on a “family economy” meaning that they use the family combined income to have a good quality of life and save for the future. Only “La Preciosa” give me this quality of leads.

– Larissa Ana Reyes, Gold Leaf Estate

Pet Dental

Situation:
Client was looking for a way to increase calls/new patients and advertise their Annual Pet Wellness Plans as well as Monthly Specials.

Objective:
To bring new patients to the hospital and generate new sales for the Annual Wellness Plans available, informing pet owners that there are big savings and free services included in the Wellness plans.

Campaign:
Annual Contract began February 2015 with a schedule running from Saturday to Wednesday weekly on SoftRock 98.9 FM. Campaign featured 15 second spots focused on the Annual Wellness plans and running commercials on months that there is a special at the Hospital like: Pet Dental Month in February-They offered 50% off Pet Dental services all month.

Results:
February they had 5 new Pet Dental Clients, in March although they had no wellness plans they were able to treat and add 5 more new patients to their list.